Over this summer I will be putting the finishing touches to my next book, written to help you create more effective digital marketing communications.

Whilst most commentators on the subject of digital marketing focus solely on the creation of great content, I feel the need to share how vital it is that business owners and digital marketers create a solid communications plan to really ignite the potential in their efforts.

Here is a sneak preview of a digital marketing communications plan framework which helps you to understand the breadth and depth of the ingredients that go into the most successful digital activities and campaigns.

DigitalMarketingPlanningFramework.001

If you ever wondered how some people get more traction than others, or how some businesses seem to be generating more conversation and interest in their products and services, the reason is that they plan for success.

Take a look at this model and you’ll probably identify areas where you have gaps in your knowledge or information. Perhaps this is your first foray into the world of digital marketing planning. Wherever you are in your journey, keep close to my website as I reveal more useful information, tips and guidance through the summer.

And if you wish me to keep you posted each time I publish some new tips and ideas, please subscribe.

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