Keep Feeding Your Consumers

When you define the word Consumer in a typical dictionary you see it means something like… the purchaser of products and services. This is just part of the equation and savvy marketers, business developers, entrepreneurs and influencers are much more likely to resonate with the science definition: consumer. (kən-s ‘mər) A heterotrophic organism that feeds… Read More

Evidence-Based Innovation

As markets become ever-more competitive and commoditised, the need to differentiate and innovate increases. We see it across consumer, business and not-for-profit industries where organisations large and small clamour for elusive customer attention. The ‘me too’ approaches to new product and service development result in an obsession with what the competitors are doing and by… Read More

Driving Digital Experience

Join me for two incredible days of exploration, ideas and digital planning as I lead Driving Digital Experience, a brand new strategic digital marketing workshop in Bristol, on the Saturdays, 7th and 21st October 2017. Create a winning digital strategy, drive the digital experience and master all digital channels with the CIM’s brand new Digital… Read More