Power of Words in Marketing

The basis of great decision making in marketing comes from acting upon great information. As a marketer we collect insights, trends, performance data, observations and sector information. We then collate this information and begin to add value by identifying what is most relevant and important to our organisation. Before presenting to the business to enable… Read More

Grease is the word

“It’s got groove, it’s got meaning Grease is the time, is the place, is the motion Grease is the way we are feeling” Frankie Valli was perhaps prophetic in 1978 when he wrote the iconic theme tune to the legendary film Grease. The chorus echoes the sentiments of how we conduct our social networking and… Read More