Grease is the word

“It’s got groove, it’s got meaning Grease is the time, is the place, is the motion Grease is the way we are feeling” Frankie Valli was perhaps prophetic in 1978 when he wrote the iconic theme tune to the legendary film Grease. The chorus echoes the sentiments of how we conduct our social networking and… Read More

Keep Feeding Your Consumers

When you define the word Consumer in a typical dictionary you see it means something like… the purchaser of products and services. This is just part of the equation and savvy marketers, business developers, entrepreneurs and influencers are much more likely to resonate with the science definition: consumer. (kən-s ‘mər) A heterotrophic organism that feeds… Read More

Evidence-Based Innovation

As markets become ever-more competitive and commoditised, the need to differentiate and innovate increases. We see it across consumer, business and not-for-profit industries where organisations large and small clamour for elusive customer attention. The ‘me too’ approaches to new product and service development result in an obsession with what the competitors are doing and by… Read More